Next Chapter: Rizzoli's Transition to Office Space Beside Their Iconic Bookstore

Building

The Radio Wave Building

49 West 27th St

Lease Term

10 + Years

Lease Type

New Direct Lease

Delivery Condition

Turnkey

The Challenge

Rizzoli, renowned for its exquisitely produced books on art, architecture, design, and photography, needed to consolidate its office spaces in a way that was cost-effective and maintained the close cultural connection to its iconic bookstore. The bookstore, celebrated for its elegant ambiance and carefully curated selection that mirrors the publisher's aesthetic and literary culture, served as a central point in their operational and brand strategy.

The Solution

The perfect venue was The Radio Wave Building, which resonates with Rizzoli’s commitment to beauty and culture, showcased through its unique architecture featuring exposed brick interiors. Located near the bookstore, the building offered an economically viable solution with the potential for a long-term lease, aligning seamlessly with Rizzoli’s strategic needs.

The Outcome

By moving to The Radio Wave Building, Rizzoli has not only streamlined its operations by consolidating office spaces but also reinforced its connection to the bookstore. This proximity enhances the synergy between the publishing operations and the retail experience, allowing Rizzoli to maintain a cohesive brand identity that celebrates literary and artistic excellence.