A Penthouse Built for Two: How Povero & The Lead PR Designed Their Dream Office

Building

345 Seventh Avenue

Lease Term

7 + Years

Lease Type

New Direct Lease

Delivery Condition

Modified To Suit

The Challenge

Povero & Company and The Lead PR—two complementary creative firms—sought a shared office that could support both brands while giving each team its own identity and client experience. With both companies growing, the leadership teams needed a penthouse-level space in a prime Manhattan location—one that could be newly built with high-end finishes, flooded with natural light, and divided to offer two separate entrances.

This new office had to reflect their design-driven approach, offer room for collaboration, and create an inspiring environment for clients and teams alike.

Wish List:

A brand-new, built-to-suit installation
Exceptional natural light throughout
Two entrances to accommodate both firms under one roof

The Solution

345 Seventh Avenue checked every box. A raw penthouse unit—covering three-quarters of the top floor—came to market with ownership committed to delivering a completely customized build-out.

The space offered:

Three sides of windows with sweeping views of the Empire State Building, Hudson Yards, the Hudson River, the World Trade Center, and the Financial District
Abundant natural light, rare for the 25th floor
Two existing entrances, thanks to the unit originally being two combined suites—perfect for the dual-company setup

This combination of layout flexibility, stunning light, and skyline views made it an ideal long-term home.

The Outcome

Povero & Company and The Lead PR finalized a 7+ year direct lease for a custom-built penthouse office designed exactly to their vision. The new space provides elevated design, dedicated entryways for each firm, and a bright, inspiring environment that reflects their creative brands.

Both companies now operate from a modern, beautifully built penthouse workspace—one that enhances client experience, strengthens their brand presence, and supports continued growth in the heart of Manhattan.