Diffusion PR Finds a Reason to Stay Put at 211 East 43rd Street

Building

211 East 43th Street

Lease Term

5 + Years

Lease Type

Lease Renewal

Delivery Condition

Modified To Suit

The Challenge

For Diffusion PR, the goal was simple: don't move unless there is a good reason. After establishing their business at 211 East 43rd Street, the company wanted to remain in the space they knew and avoid the disruption, expense, and uncertainty that comes with relocating.

The challenge was making it financially responsible. Diffusion PR needed to renew its lease at a significantly better rental rate while also addressing improvements to the space. Rather than simply accepting the terms of a standard renewal, the company wanted to see what could be negotiated while maintaining the convenience of its existing location.

The Solution

By negotiating with the landlord, the company was able to remain in its existing 2,573-square-foot space while dramatically reducing its rent.

The renewal also included landlord-funded work to improve the office, allowing Diffusion PR to enhance its existing workplace without taking on the cost and disruption of a move.

Instead of spending time and money searching for a new office, the strategy focused on making the office they already had work harder for them.

The Outcome

Diffusion PR renewed its lease for several more years and avoided the headaches that come with relocating. More importantly, they were able to stay in the space they wanted while significantly lowering their occupancy costs and securing improvements from the landlord.

The result was the best kind of renewal: no move, no disruption, a better deal, and a better space.

Sometimes the smartest real estate move isn't finding a new office. It's getting a better deal on the one you already have.