Seamless Style Shift: AREA's Chic Transition to 401 Broadway

Building

401 Broadway

Lease Term

3 + Years

Lease Type

New Direct Lease

Delivery Condition

Turnkey

The Challenge

AREA, a cutting-edge fashion brand renowned for its avant-garde designs, needed to downsize to a smaller office space that was available for immediate move-in. This transition was vital to optimize their operations and sustain the brand's creative momentum.

The Solution

The perfect solution was found at 401 Broadway, a space formerly occupied by Zadig & Voltaire, a French luxury brand known for its chic yet effortless clothing and accessories that blend Parisian style with a rock-and-roll flair. This fully built and move-in ready location met AREA's needs for a quick and efficient transition without requiring extensive renovations or downtime.

The Outcome

AREA successfully relocated to the fully equipped office at 401 Broadway, continuing their operations with minimal disruption. This strategic move enabled them to focus on design and production in a supportive environment, tailored to their needs within the dynamic fashion industry. The new premises not only fulfilled their immediate space requirements but also placed them in a vibrant district that fosters creativity and collaboration.