Venture Vibrancy: Pereg Ventures' Chic Move to 110 West 40th Street

Company: Pereg Ventures
Building: 110 West 40th Street
Lease Term: 5 + years
Lease Type: New Direct Lease
Delivery conditions: Turnkey
Landlord: Adams & Company

The Challenge

Pereg Ventures, a venture capital firm celebrated for its dynamic investment strategies, faced the challenge of finding a suitable office upgrade. The firm needed a sub-1,000 square foot space that diverged from conventional coworking solutions like WeWork. Their objective was to secure an upscale, boutique-sized office that would elevate their brand presence and foster an inspiring environment for both their team and visiting entrepreneurs.

The Solution

The perfect solution was discovered at 110 West 40th Street—a move-in ready, high-end boutique-sized space, also known as the "WeWork graduate" building. This location offered the exclusivity and premium amenities Pereg Ventures sought, all within a stone's throw of Bryant Park, enhancing the location's appeal with its lively surroundings.

The Outcome

Pereg Ventures successfully relocated to a high-end, compact office space that impeccably matched their requirements. Located just feet away from Bryant Park, the new office not only amplifies the firm’s operational efficiency but also significantly elevates its professional image. This move allows them to enjoy the cultural and business advantages of one of Manhattan's most dynamic neighborhoods.