Built to Brand: NEXWRK’s Custom-Crafted Creative Hub at 320 West 37th

Company: NEXWRK
Building: 320 West 37th Street
Lease Term: 7 + years
Lease Type: New Direct Lease
Delivery conditions: Landlord Built to Suit
Landlord: Sioni Group

The Challenge

NEXWRK is a New York-based connectivity agency offering end-to-end branding, marketing, and deployment solutions that help clients build and scale successful businesses. As it continued its rapid growth, the agency needed a modern, full-floor office space in the heart of the Garment District—one that reflected its innovative brand and provided room for both collaboration and client engagement. Unfortunately, most of the area’s inventory was outdated and lacked the design-forward appeal that matched NEXWRK’s elevated aesthetic.

Adding to the complexity, the company had a very specific space layout in mind, including:

7 semi-glass-fronted windowed offices

1 glass-divided dedicated showroom

1 fully glass-fronted office

5 partitioned workstations

In a market where many landlords were financially constrained or hesitant to invest in upgrades, finding a partner willing to deliver a custom build-out at the right price became a key challenge.

The Solution

Through deep market knowledge and strategic outreach, NEXWRK was introduced to Sioni Group’s 320 West 37th Street. The landlord was not only motivated but also uniquely positioned to deliver the kind of high-end, customized space NEXWRK envisioned. A 7+ year direct lease was secured for the entire 14th floor (5,054 RSF), with a full build-to-suit plan crafted specifically to meet the agency’s operational and design needs.

The Outcome

NEXWRK now operates from a fully private, full-floor headquarters, complete with a custom-built showroom and thoughtfully designed office layout. The new space enhances their ability to showcase client work, host meetings, and collaborate internally—all within a setting that reflects their cutting-edge brand identity. The move to 320 West 37th Street not only provided a physical upgrade but also solidified NEXWRK’s presence in the creative heart of New York City.