Reel Success: Liman Video Rental's Decade-Long Encore at 330 West 38th Street
Company: Liman Video Rental USA
Building: 330 West 38th
Lease Term: 10 years
Lease Type: Lease Renewal
Delivery conditions: Modification To Suit
Landlord: EJMB Commercial
The Challenge
Liman Video Rental USA, a prominent player in the video equipment rental industry, was confronted with the challenge of renewing its lease under favorable conditions without the need to relocate. The company was determined to continue its operations from its long-standing location, which has become integral to its brand identity and crucial for maintaining customer accessibility.
The Solution
A straightforward yet effective solution was implemented: renewing the lease for another decade at their current location on the ground floor and basement of 330 West 38th Street. The renewal included beneficial modifications from the landlord, enabling Liman Video Rental to preserve their established presence in a space where they have thrived for many years.
The Outcome
The lease renewal negotiations culminated in a long-term agreement that granted Liman Video Rental exceptionally favorable terms. This strategic decision guarantees stability and continued success, freeing them to concentrate on their core business activities without incurring the costs or facing the logistical challenges that come with relocating to a new venue.
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