A Penthouse Built for Two: How Povero & The Lead PR Designed Their Dream Office

  • Company: Povero & Company + The Lead PR

  • Building: 345 Seventh Avenue

  • Lease Term: 7+ years

  • Lease Type: New Direct Lease

  • Delivery conditions: Build To Suit

  • Landlord: Kohan Retail Investment Group

The Challenge

Povero & Company and The Lead PR—two complementary creative firms—sought a shared office that could support both brands while giving each team its own identity and client experience. With both companies growing, the leadership teams needed a penthouse-level space in a prime Manhattan location—one that could be newly built with high-end finishes, flooded with natural light, and divided to offer two separate entrances.

This new office had to reflect their design-driven approach, offer room for collaboration, and create an inspiring environment for clients and teams alike.

Wish List:

  • A brand-new, built-to-suit installation

  • Exceptional natural light throughout

  • Two entrances to accommodate both firms under one roof

The Solution

345 Seventh Avenue checked every box. A raw penthouse unit—covering three-quarters of the top floor—came to market with ownership committed to delivering a completely customized build-out. 

The space offered:

  • Three sides of windows with sweeping views of the Empire State Building, Hudson Yards, the Hudson River, the World Trade Center, and the Financial District

  • Abundant natural light, rare for the 25th floor

  • Two existing entrances, thanks to the unit originally being two combined suites—perfect for the dual-company setup

This combination of layout flexibility, stunning light, and skyline views made it an ideal long-term home.

The Outcome

Povero & Company and The Lead PR finalized a 7+ year direct lease for a custom-built penthouse office designed exactly to their vision. The new space provides elevated design, dedicated entryways for each firm, and a bright, inspiring environment that reflects their creative brands.

Both companies now operate from a modern, beautifully built penthouse workspace—one that enhances client experience, strengthens their brand presence, and supports continued growth in the heart of Manhattan.

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